All About Services Offered By Tow Truck Companies

If you own a car, there are good chances of you needing towing services at some point in your life. Whether it is a flat tire, a car breakdown or your vehicle meeting with an accident, you would certainly need the help of a valuable trailer towing service. You can avail towing services for your need 24 hours a day and even on holidays as well as inclement weathers.

When looking for a tow truck, it is important to get services from a professional and reputable provider. Vehicles that are not protected well can get damaged while in transit and lead to a difficult situation. You are likely to have a bad day when you are looking for the services of a tow truck, and it makes sense not to let this terrible experience make the situation even worse. Hence, it would do well to first do your own homework on the range of services available before utilizing any of them for the safety of your car. Before selecting any towing company, you should get answers to few questions like how much would they charge for providing the services of boosting the battery service, doing tire repair, the amount they charge per tow and the distance to which they offer their tow truck service. If the reasons for getting tow truck service are due to tire fixing, car towing, or jump start, it is important to get it done by a qualified towing service. If the services provided by the towing company are not perfectly done, there are good chances of damaging your car during its tow.

If you are unsure about the type of towing service you require for your specific need, you can inform the service provider about the kind of vehicle that you want to be towed. Any professional towing service will be able to advise you if your vehicle needs a flatbed tow truck service for its transportation. You could need towing service to help you get out of emergencies. It is in these situations that the best and efficient towing companies can help you get out of the unpleasant situations the most. The helpful employees of these towing companies can provide you with advice and help in selecting the right tow trucks for your specific situation. When it comes to selecting the right two trailer towing services, you are likely to find yourself in a confused situation. But you can free yourself of worry by the right selection of specialized and reliable company and ensure saving both your money and time. Next time when you are stuck somewhere, get precious advises and skill of a reliable towing company.

Online Forums – How to Use an Online Forum

Online forums (also known as online discussion sites, message boards, newsgroups and internet forums) are powerful tools for sharing information. Their use has become omnipresent and wide reaching. Many people use discussion sites on a daily basis, whether it’s to gain knowledge, share ideas or simply to feel as part of a community.

Why use Online Forums?

* communicate with other like-minded people who have the same or similar interests

* exchange intellectual ideas and thoughts

* offer your opinion or advice

* submit materials for others to consider and provide feedback on such as your website, business ideas or questions

* find out new opinions and ideas

* be up to date with latest news and trends

* meet new friends and leads

Participating in forums is another way to stay in contact with persons belonging to the same community and to keep abreast of recent events. It’s a place to voice your opinions, be heard and discover other’s thoughts.

This social media outlet can become addictive. For some, Online Forums provide a haven; a place to escape the daily grind and indulge in the community aura. Forum usage is certainly a concern for employers, due to reduced productivity and procrastination on behalf of the users involved. However, most of us are thankful for their existence.

How to Use Online Forums:

The appearance of an online forum may seem daunting at first. There’s information, posts and threads flowing all over the home page in what appears to be an ad hoc manner. Occasionally, the initial reaction of first time users is to put discussion sites in the too hard basket. Here’s an easy step by step guide to using Online Discussions:

* Registration. Most discussion boards require you to become a member by registering or signing up in order to post. Invariably, you will need to provide a Username (your alias), password and an email address. The forum will also require your agreement to its terms and conditions.

* Validation. After registering to an internet forum, you will need to validate your email by following the validation link emailed to you by the site.

* Rules. Familiarize yourself with the rules and netiquette required by the forum. Generally, spamming, double posting and registering multiple user accounts is prohibited. Try to adhere in order to avoid being called a troll for unintentionally breaking the rules.

* Posting. A forum has predefined topics (called threads). Members may submit messages or comments (called posts) within these topics. The message will be enclosed in a box with the username, time and date notified either on the left hand side or appearing at the top of the post. Usually members are allowed to edit or delete their own posts. Many online forums limit posts to a certain number of characters.

* Threads. A thread (topic) is started by a post. Other members may then follow in the conversation started by the original post (sometimes called the thread starter). At times the responses and comments can become derailed. The tread generally displays posts in opposite chronological order (from first to current). The abbreviation OP often refers to the original poster. Some message boards enable you to customize the view to commence with the starting post. They may also have a thread view which shows the branching of replies in priority to chronological order.

* Moderating. Moderators monitor and enforce the message board rules. They may have access to all posts and threads or just those within their area of responsibility. Mods have the power to delete a post and to ban and suspend members who violate the discussion site’s policy. The moderator is usually the site owner’s friend. Among other responsibilities, they also help members in need and respond to complaints.

If you’re a first timer to online forums, try some smaller message boards to start with. Smaller sites still have that community feel and are more than happy to accommodate beginners. Once you become accustomed to the way discussion websites work, you can then join some larger expert message boards if you wish. Above all, don’t be shy to voice your opinion; that’s what forums are for.

Work From Home, Online Employment

Working from home on the internet provides users with the convenience and job security they require. A home job that is done on the internet can be what you need to get you started on a career path that will lead to job satisfaction and success in every sense of the word. Building a successful online business takes time, hard work and some investment capital, though more time investment may remove the need for capital investment. The good thing about online businesses is that anybody can develop one and be a success in it without any qualification or heavy capital investment. An online job should be taken seriously if meaningful progress is to be made in good time. Online jobs are numerous and can be grouped into three categories which include; skilled, semi-skilled and unskilled jobs.

Skilled jobs: basically, a skilled job is one that requires a certain level of skill and certification to accomplish. Skilled jobs are for individuals who have acquired a high level of expertise in order to be able to carry out the duties required of such tasking jobs. These jobs may only be given to those who have the qualifications and the much needed experience that such jobs require for effective and satisfactory results to be obtained. Performance for certain skilled jobs online is at a very high level based on the job description. Certifications for many skilled jobs are acquired offline by attending educational institutions. Some skilled jobs can also be learned and certification given online after a mandatory learning process and examination has been passed. Examples of some skilled job services that are provided for online customers include; web designing; website security; professional services such as stock brokering and ecommerce services; program writing and networking among others.

Semi-skilled jobs: these are jobs that may or may not require certification for one to be able to accomplish. Semi-skilled service providers may be required to have a certain level of qualification in some quarters but may not need to have any qualification in others. Most semi-skilled jobs can be learned and certification provided for those who have passed online. Examples of semi-skilled jobs online include search engine optimization, copywriting and secretarial skills among others.

Unskilled jobs: these are job descriptions that can be done by anyone without any prior certification. Most online jobs are in the unskilled category and you do not need any qualifications to become a service provider. The vast majority of service providers in the unskilled category learn these jobs and become experts by continuously providing their services to customers. This is the main reason why the internet is seen as a very good avenue to develop a viable business. Unskilled jobs require little or no income to start practicing and in a very short period, depending on your work rate, you can earn considerable amounts of money from them. Almost every internet business has a link with an unskilled job description which makes it possible for everyone to benefit from providing any kind of service on the internet. Examples of unskilled jobs that have their roots on the internet include article writing, link building, blogging, lead generation and social networking among others.

The internet is a user friendly environment that helps a lot of people all over the world develop certain basic skills and earn a substantial living. Whether your skilled, semi- skilled or unskilled, there is a place for you in the online business world.

Services Marketing

Services marketing has incurred an explosive amount of scholarly research in the last 20 years, however since 1986 there has been no debate concerning the notion that services are distinct from products, and thus deserve a special approach, a set of concepts and a body of knowledge (Brown, Fisk, & Bitner, 1994). This essay will explain the distinguishing features of services marketing, giving examples where possible. It will begin by defining services marketing and giving some background knowledge on its divergence from product marketing. It will then examine the four characteristics of services, and then finish with an explanation of the extra P’s found in the services marketing mix.

In the last century there has been a large shift in marketing thought; evolving from a goods-dominated view, in which tangible output and discrete transactions were the focus, to a service-dominant view, in which intangibility, exchange processes, and relationships are central (Vargo & Lusch, 2004). Vargo and Lusch define services as the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself. Four idiosyncratic features of services will now be given, highlighting why services marketing is different from basic product marketing.

Arguably the most distinguishing feature about services is their intangibility. Services are defined in (Zeithaml, Bitner, & Gremler, 2006) as “deeds, processes, and performances”. None of these are physical objects in which a customer can take ownership of, even though during a service physical evidence will be apparent in the form of things like medicine the doctors prescribes to you, the photo taken of you riding the rollercoaster, or the food on your plate in a restaurant. This invisibility creates a number of issues for marketers. Firstly there is no stock, making it hard to manage supply and demand. Secondly services cannot be shown or displayed to customers, making it hard for marketers to advertise the quality of the service. And finally, because services don’t physically exist, there is difficulty in patenting them, making it easy for other firms to copy your service.

Another notable aspect about products is that on average they stay the same. If you buy a Ford Focus here in Australia, and then go and buy the same model in America, chances are they will both be exactly the same. Services are different in that they are heterogeneous, meaning they differ with each use. For example a wildlife tour will never be the same twice, not only because of the random and unpredictable nature of the animals, but the guide may be in a different mood, the weather will have changed, and there will be different customers each time. These factors make it harder to consistently give quality service, which is important to marketers because customers will have a particular set of expectations in mind, based primarily on what was promoted in the service and previous experiences in the particular industry.

Another distinguishable feature about services is the fact that it’s both produced and consumed at the same time, as opposed to products where customers do not see how the product is manufactured. A good metaphor for this is being at the theatre. Consumers can be compared to an audience, where they watch actors (employees) perform on stage (physical location like a business store) amongst props (physical objects like chairs, tables, pot plants etc). The actors are ‘live’ and performing (producing) at the same time as the audience are watching (consuming). This brings us to the concept of interactive marketing. In a service, operational staff carries out much of the marketing function (Klassen, Russel, & Chrisman, 1998), and marketers are left to the advertising and promotion.

The final distinction that differentiates services from products is their perishability. While some products perish very quickly (like water balloons), services simply cannot be stored, saved, resold or returned at all. Marketers main concern would be the procedure for when things do not go as planned. Customers cannot simply return the service and ask for another one; it is up to the service provider to offer the customer some kind of compensation. If passengers are forced to wait a long time for their flight, employees could provide free coffee and refreshments while they wait, in an attempt to make up for their failing service.

With product marketing the marketing mix includes the four P’s; product, price, place and promotion. Services use the same elements plus three more to help account for their unique nature.

Firstly there is people, which comprise of everyone that influences the buyer’s perceptions, including the buyer themselves. Customers have an active role in the production, and thus can influence the outcome of their own service or the service of others. For example a large family with screaming children interrupting a young couples romantic dinner at a restaurant.

Every person is important to the marketer, no matter how small their role may be. Consider an IT professional who installs computers in people’s homes. During that installation the buyer may form an opinion of the service provider as a whole based purely on that IT professionals performance. Sometimes a person is the sole service provider, for example a dentist or lawyer, making their performance and appearance critical to gaining a high perceived quality of service.

The sixth ‘P’ is physical evidence, which is the environment in which the service is delivered and where the firm and customer interact (Zeithaml, Bitner, & Gremler, 2006). It also includes any physical objects that assist in the delivery of the service. (Lehtinen & Lehtinen, 1991) define it as the environment and its instruments. With some services customers may find it hard to judge the quality of the service, especially with credence service’s like financial advisors or legal advice. It is crucial that marketing managers address consumer fears regarding risk that results before, during, and after consumption of credence services (Keh & Sun, 2008). Since the customer does not have the knowledge or experience to judge the actual service, they instead turn their attention to other things, including the physical evidence of service quality. This would usually come in the form of a professional looking workspace, however would change with each service provider. For example in a doctors surgery cleanliness would be expected.

Finally there is the service process, including the procedures, mechanisms and flow of activities by which the service is delivered (Zeithaml, Bitner, & Gremler, 2006). When purchasing a service, customers often have a set of expectations of the process of the service, and when these are not met, the perceived quality of service drops. For example in white water rafting a customer might be dissatisfied if, when they arrived, they were told they had to carry the raft to the top of the river first. The process is important because people participate in it, unlike products, where the process is behind doors.

Services represent at least 70% of the nation’s total GDP for at least 5 countries, including the United Kingdom and Australia, making it a hot topic for not only marketers, but anyone competing in the business world. Services are distinguished from products by four characteristics; intangibility, they are heterogeneous, there is simultaneous production and consumption, and their perishability. Services marketing differs from product marketing from the fact that three extra P’s are added to the original marketing mix; people, physical evidence and process.